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Brand · ZAOstock 2026

Everything that makes it look like ZAOstock.

Logos, posters, a texture, the palette and the font. If you are building anything with the ZAOstock name on it, start here.

I need a logoHow do I use itI need a posterI need a social imageI need words to pasteI need audioThe design kit - colour tokens, type rules, usage guidelines
Download everything (.zip)

Marks

Logos.

  • The moose, primary mark

    The moose, primary mark

    4000×4000 · PNG, transparent · 644 KB

    Default everywhere. This is the mark SITE.logo points at.

    Credit: attabotty

    Download
  • The moose, web-sized

    The moose, web-sized

    600×600 · PNG, transparent · 115 KB

    Small placements - favicons, cards, anywhere 4000px is overkill.

    Credit: attabotty

    Download
  • The moose, alt render

    The moose, alt render

    1024×1024 · PNG, transparent · 117 KB

    Same mark, a second export. Use the primary mark unless this one fits a spot better.

    Credit: Candy (CandyToyBox)

    Download
  • The moose, near-white on transparent

    The moose, near-white on transparent

    4000×4000 · PNG, transparent (82% alpha=0) · 598 KB

    Dark-background placements - the mark itself is near-white, so it needs a dark card behind it.

    Credit: Candy (CandyToyBox)

    Download
  • ZAOSTOCK, brush lettering

    ZAOSTOCK, brush lettering

    253×85 · PNG, transparent · 29 KB

    Wordmark only, no moose - a small-space or type-only placement.

    Credit: Candy (CandyToyBox)

    Download

The near-white moose, on light vs. dark

The near-white moose on a light background - nearly invisibleThe near-white moose on a dark background - the way to actually use it

Left: on Paper 100, the mark all but disappears. Right: on Ink 950, it reads. Always give this file a dark card.

How to use it

Clear space, minimum size, and what not to do.

Clear space

The moose with clear space around it

Keep empty space around the mark equal to at least 10% of its own width on every side - nothing else (text, another logo, an edge of the frame) inside that margin. The mark is a dense, detailed illustration; crowding it is what breaks it first, before size does.

Minimum size

The moose at 32px - too smallThe moose at 64px - the floor

Never render the full mark (moose + wordmark) below 64px wide. Determined by actually rendering it at 16 through 96px and looking, not assumed: the ZAOSTOCK wordmark inside the mark is illegible under ~40px and still marginal at 48px - 64px is the first size where it reads cleanly. Need something smaller than that? Use the web-sized or alt-render mark on its own, or the wordmark-only lettering file above, not a shrunk full mark.

Don’t

Don't stretch it

Don’t stretch it

Don't skew it

Don’t skew it

Don't place it on a busy background

Don’t bury it in a busy background

Don't add a drop shadow or glow

Don’t add a drop shadow or glow

More assetsPosters, textures, the logo animation - reference material, open to browse▼

Reference

Posters.

  • Wide poster, with logo

    Wide poster, with logo

    1920×1080 · PNG · 1.94 MB

    Full-bleed poster background, logo already placed.

    Credit: Candy (CandyToyBox)

    Download
  • Wide poster, no logo

    Wide poster, no logo

    1920×1080 · PNG · 1.84 MB

    The base for placing your own type or a different logo lockup - the flyer route composites onto this one.

    Credit: Candy (CandyToyBox)

    Download
  • Poster reference, full

    Poster reference, full

    4000×4000 · PNG · 598 KB

    Large-format reference, square crop.

    Credit: Candy (CandyToyBox)

    Download
  • Title card reference

    Title card reference

    1545×1999 · PNG · 1.43 MB

    Portrait title-card layout reference.

    Credit: Candy (CandyToyBox)

    Download
  • The moose, wild and abstract

    The moose, wild and abstract

    1024×1024 · JPEG, black studio background · 121 KB

    Presentation render, not a transparent file - reference only.

    Credit: Candy (CandyToyBox)

    Download
  • The moose, on cracked cement

    The moose, on cracked cement

    1024×1024 · PNG, opaque textured background · 1.24 MB

    Presentation tile, not a transparent file - reference only.

    Credit: Candy (CandyToyBox)

    Download

Surface

Textures.

  • Cracked cement

    Cracked cement

    1024×1024 · JPEG · 1.16 MB

    The texture behind the "moose on cracked cement" poster tile above - usable on its own for a distressed background.

    Credit: Candy (CandyToyBox)

    Download

Sound

Radio and the spot.

Use these as they are, or cut them up. The 30-second spot is the one to drop under a video.

The ZAOstock spot, 30 seconds

MP3 · 0:30 · 695 KB

Download

Zaal on the radio, 10 September 2026

MP3 · 7:39 · 18 MB · The full interview about the festival

Download

Motion

Logo animation.

MP4 · 1.77 MB · Credit: Candy (CandyToyBox)

Download

Ready-made

Social crops.

The moose, pre-sized for a profile picture, a cover and a story - already composited onto Ink 950 so it never vanishes on a transparent background.

  • Profile picture

    Profile picture

    1000×1000 · PNG · ~120 KB

    Square avatar - Discord, X, Instagram, LinkedIn.

    Credit: attabotty (moose), composited for this crop

    Download
  • Cover / banner

    Cover / banner

    1500×500 · PNG · ~90 KB

    Wide banner - X header, Facebook cover, LinkedIn banner.

    Credit: attabotty (moose), composited for this crop

    Download
  • Story / post

    Story / post

    1080×1920 · PNG · ~180 KB

    Tall - Instagram/Facebook Story, TikTok, a full-screen post.

    Credit: attabotty (moose), composited for this crop

    Download

Colour

Palette.

The ground is paper, not white; the text is ink, not black. Full token set: docs/brand/tokens.reference.css.

  • Red 500

    #C1662C

    fireside - the brand's primary

  • Gold 400

    #DFA23C

  • Denim 400

    #3F4D31

    pine

  • Olive 400

    #7C8A3D

  • Paper 100

    #F2E6CC

    ground - not white

  • Ink 950

    #2E2015

    text - not black

Type

Font.

Oswald

Headings and big numbers, in capitals, bold. Condensed, so a heading stays short on a phone. Never for a paragraph.

Get the font

Rubik

Body and interface. Buttons and navigation in 700, uppercase, 0.04em tracking.

Get the font

Space Mono

Eyebrows, labels, times and tables. Labels in 700, uppercase, 0.12em tracking.

Get the font

Boogaloo

An earlier display face, not the live one - --font-display now maps to Oswald above. Kept here for anything already built on it.

Download the font file

Words

Paste-ready copy.

Three lengths, same facts - pulled from the site’s own event data, not retyped.

  • Short (social bio, ~150 chars)

    ZAOstock - 8 acts, Saturday, October 3, 2026, Franklin Street Parklet, Ellsworth, Maine. Free to attend.

  • Medium (one paragraph)

    ZAOstock is a free, independent music festival on Saturday, October 3, 2026 at the Franklin Street Parklet in Ellsworth, Maine - 8 acts, 12 PM - 6 PM, free to attend. The evening continues at Black Moon, next door.

  • Long (press-style)

    ZAOstock returns to Ellsworth, Maine on Saturday, October 3, 2026, bringing 8 independent acts to the Franklin Street Parklet for a free, all-ages afternoon of music, 12 PM - 6 PM. There is no ticket cost and no gate. When the outdoor stage wraps, the night moves next door to Black Moon for the official after-party. ZAOstock is built and run by an independent community of musicians and digital creators - not a label, not a venue chain.

Usage

One line each.

  • Ground is paper, text is ink - not white and black.
  • The moose is the mark; there is no separate “red logo”.
  • Credit whoever made it - attabotty for the primary mark, Candy (CandyToyBox) for everything else on this page.
  • Nothing here is final until it is live on zaostock.com - this is the library, not a promise.